Thank you for stopping by…

I’d like to tell you a little bit about myself and what value I hope to bring you with this blog & newsletter.

My name is Ayesha Tariq, CFA. I am a mother, a daughter, a banker. I love coffee, reading and rain. Now, let’s get down to business…

I never dreamed of a career in finance… and then I ended up in Corporate Banking. I worked with multi-billion dollar companies as a lender – learning to understand their business and finding value in their numbers. From there I went on to a private family business managing a portfolio of over $1billion in real estate, hospitality and private & public equities.  

Why am I telling you this? Because even though I never wanted to work in the financial industry, I realize now that I could never dream of leaving it.

The World of Finance can be fun & interesting, and I hope to bring some of that to you.

​Over the past 17 years, I've analyzed hundreds of companies - reading balance sheets and income statements is second-nature to me.

What’s the one thing I’ve learned?

There's always a story behind the numbers.

I hope you will consider subscribing.


  • Information contained in this website or in any of the newsletters should not be construed as investment advice.

  • Opinions expressed herein by the author are not investment recommendations and are not meant to be relied upon in investment decisions.

  • The author is not acting in an investment adviser capacity. This is not an investment research report.

  • The author's opinions expressed herein may address only select aspects of the companies mentioned and cannot be a substitute for comprehensive investment analysis.

  • Any analysis presented herein is illustrative in nature, limited in scope, based on an incomplete set of information, and has limitations to its accuracy.

  • The author recommends that potential and existing investors conduct thorough investment research of their own and consult a qualified investment adviser.

  • The information upon which this material is based was obtained from sources believed to be reliable but has not been independently verified. Therefore, the author cannot guarantee its accuracy.

  • Any opinions or estimates constitute the author's best judgment as of the date of publication and are subject to change without notice.

  • The author may buy or sell shares without any further notice and may have a position in any shares of any of the companies or asset classes mentioned.

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Macro and Fundamental Investing from a former banker and asset manager with 19 years of experience. Free weekly posts on the stock market, macro and earnings. Paid subscribers receive analysis on Macro Events and Investment Ideas.


Ayesha Tariq 

Mother | There’s always a story behind the numbers! | 18 yrs Investment Strategy | Macro Insights | Not Investment Advice |